Description

Netflix is seeking a strategic Retail Lead to spearhead our consumer products retail footprint across the DACH region. In this role, you will own the high-level relationships and execution strategies that bring our iconic stories to life on the shelves of the region’s biggest retailers, from specialists like Müller, Smyths, and Thalia to fashion leaders like C&A and major grocery or discounters including Kaufland, Rewe, Edeka, Aldi, and Lidl.

Requirements

• Strategic Retail Management: Forge strategic relationships with key retailers, managing the retail budget and external financial support to execute strategic retail activations by partnering with licensee retail teams and leveraging resources not owned or operated by Netflix.
• Strategic Planning: Planning of key consumer and retail moments across retail channels to support Netflix brand expansion. Partner with the retailers, licensee retail teams and commercial leads to ensure product availability.
• Hardlines Specialist Dominance: Drive high-impact presence and exclusive retail programs with category specialists including Müller, Smyths Toys, and Thalia.
• Fashion & Lifestyle Integration: Oversee the expansion of our apparel and lifestyle footprint within major fashion retailers like C&A and Deichmann.
• Entry Mass Market & Grocery Scale: Drive growth within the high-volume environment of hypermarkets and supermarkets (Kaufland, Rewe, Edeka) while executing programs within the discount sector (Aldi, Lidl).
• Cross-Channel Development: Identify and capture white-space opportunities across all retail channels, ensuring a cohesive brand experience from specialty to mass-market aisles.
• Cross-functional partnership: You will work in close partnership with the Consumer Products Marketing team to bring retail activations to life, leveraging and contributing to global best practices across UCAN, LATAM, APAC, and EMEA to ensure our local market strategies are both effective and highly relevant.